Transform your Content Strategy with our...
B2B Content Maturity Assessment

In today's market, buyers expect every communication to be personalized, insightful, and engaging – but to make that happen, sellers must overcome common challenges like misalignment, inefficiency, and lack of governance.

This assessment will help you move away from an unstructured approach toward to a more unified and strategically aligned content operation.  

In just a few minutes, this assessment will help you...

  • Identify your content maturity with a personalized report
  • Gain valuable insights to unlock your growth potential

Your maturity is assessed using the Momentum ITSMA Content Consideration Framework

  1. Plan
    Define requirements based buyers and growth objectives 

  2. Create
    Recent, reliable, relevant; aligned to buyer journeys and sales motions

  3. Curate
    Coordinated, classified, complete, consistent and clear

  4. Distribute
    Lessen buyer burden and facilitate seller success

  5. Engage
    Appeal to audiences channels and interactions

  6. Revise
    Report, refresh, recycle or replicate

Then your maturity is ranked against
our four key growth pillars:

Exploring

 Beginning to develop and understand content strategy basics.

Experimenting

Testing and refining content strategies through experimentation.

Expanding 

Scaling successful strategies and optimizing content distribution.

Embedding

Fully integrating content into strategic business operations and driving strategic growth.

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